Two-Minute Check-In campaign → owner outcome

Ads + named daily plan + nurture email = subscribe keep and retention.

Nebbi already owns Name it / Change it / Reflect and a verified $13.99/mo or $99/yr path after a 3-day trial. This concept makes the Two-Minute Check-In the acquisition and retention layer, so paid traffic stops reading like another Calm-class browse.

01 · Paid ad static / feed

Nebbi

Two-Minute Check-In

3-day free · then $13.99/mo or $99/yr

Name it / Change it / Reflect as the daily plan
Displace Calm-class months she already quit
Same Nebbi practice, clearer keep reason

03 · Nurture email trial → day 14 keep

InboxNebbi

Day 2: you named it. What shifted?

Nebbi · to me

Yesterday you put a word on a feeling. Today is two minutes to check whether the micro-task helped, then stack the pattern. Open today's Two-Minute Check-In →

Day 0 name it Day 2 reflect Day 3 trial cue Day 14 keep

↑ Subscribe keep

Ads sell a named daily plan, so the trial starts with a job beyond browsing wellness apps.

Fewer tire-kickers

Creative filters for grey-zone adults who already tried Calm/Headspace and still cannot name the feeling.

Retention creative

Nurture reinforces Name it / Change it / Reflect so the check-in becomes the habit she keeps after day three.

Nebbi Two-Minute Check-In app marquee from getnebbi.com

Two-Minute Check-In · Concept offer

Two-Minute Check-In Campaign System

A campaign layer around the Nebbi practice people already have: name the feeling, take a micro-task, reflect on what shifted. Built for subscribe keep, not another meditation aisle click.

★★★★★ Built from Nebbi public product truth and live pricing

The product truth stays intact: CBT-informed check-ins in about two minutes. The campaign changes the first decision from "another wellness download" to "the daily plan that names what Calm never named."

$13.99/mo or $99/yr 3-day free trial

Verified on getnebbi.com (Sep 20, 2026 PT). Soft comparison vs Calm-class months she already tried and quit. Directional concept framing.

Why this is not a SKU re-pitch Nebbi already sells the app subscription. This concept sells the missing campaign system: paid creative, Two-Minute Check-In framing, and nurture that improve subscribe keep and retention around the practice you already built.

What the system mounts

Two-Minute Check-In as the hero decision on existing Nebbi
Ads that displace Calm/Headspace months she already quit
Name it / Change it / Reflect carried as daily plan language
Trial nurture for Day 0, Day 2, Day 3, and Day 14 keep
Voice kept: Naming a feeling is the first small step · Before crisis, not after it
Owner outcome: higher subscribe keep, fewer tire-kickers, stronger retention creative

See the campaign system above

Concept buy box only. Product imagery and pricing from public Nebbi pages. Booking lives at the top and bottom of this page.

Distinct from what is already online

The app is not the gap. The campaign system around the check-in is.

Live today

Strong product, mindfulness-class browse risk

getnebbi.com already explains Name it / Change it / Reflect, the 3-day trial, and $13.99/mo or $99/yr. Paid and organic can still land like another wellness app in the Calm aisle.

This concept

Two-Minute Check-In as the campaign

One named daily plan across ads, offer framing, and nurture. Same Nebbi practice. A clearer path to subscribe keep, qualified trial starts, and retention creative that is not a SKU re-pitch.

90 day installation shape

How it installs without inventing a new product.

A scoped campaign system around the check-in Nebbi already owns. Concept scope, not a live build.

01 · FRAME

Name the daily plan

Make Two-Minute Check-In the front door. Keep Name it / Change it / Reflect as the proof steps inside every creative unit.

02 · ACQUIRE

Test Calm-displacing ads

Build statics for high-functioning adults in the grey zone who already paid for Calm or Headspace and still cannot name the feeling.

03 · KEEP

Nurture through trial

Install Day 0 to Day 14 email that turns reflection into the reason she converts and stays after the free window.

Edge9 Media · owner economics

Nebbi already built the practice. Give acquisition a named plan to sell.

$13.99

Public monthly price after the 3-day free trial on getnebbi.com.

$99/yr

Public annual path. Clear anchor for keep creative after trial.

86%

Public Nebbi in-app claim: check-ins ending with users feeling better than when they started.

Subscribe keep

Ads plus nurture create a reason to start and stay on the Two-Minute Check-In.

More at edge9media.com · Marc Chester